Why do you use meat meals?
We use meat meals such as “Salmon Meal” because they offer a concentrated source of protein when compared to wet meats such “Salmon” - up to 300% higher protein. On a dry matter basis, meat meal and wet meat digestibility is nearly identical and a study in Denmark found that several essential amino acids were higher in a food made with meat meals.
Why is it important for ingredients to be EU-approved?
EU-approved simply means that meats and fats from animals used in our ingredients must be fit for human consumption and if any part of a chicken, for example, is rejected for human consumption it cannot be used in our chicken meal. This ensures that no fallen animals or 4D ingredients are used.
How much food should I feed my dog or cat?
Just as with humans, pets metabolize their energy at different rates and therefore require a feeding program specifically tailored to their body, environment and activity level. Use the guidelines on the bag as starting point and from there adjust feeding amounts based on body condition.